Access to Contemporary Markets for Homebound Women Embroiderers in Pakistan, MEDA, ECDI 2003-2007
| Implementing agency(ies) | ECDI Pakistan, MEDA | |
|---|---|---|
| Funding agency(ies) | CIDA, USAID | |
| Date completed | July 2007 | |
| Target Group(s) | Micro | |
| Sub-sector(s) | Handicrafts, Textile & Apparel | |
| Issues/challenges | women, segregated societies, remote rural markets | |
| Contact person(s) | Ms. Linda Jones, Ms. Perveen Shaikh | |
| Country(ies) | Pakistan |
- Description
This program aims to develop the embroidered garment subsector in Pakistan in which large numbers of low-income, isolated women microentrepreneurs work. Building on an existing business model, the program is developing a network of women intermediaries that link women embroiderers to markets and provide an embedded package of services that help them meet the demand from contemporary markets. The program also links the intermediaries to design services and to urban garment makers who use the embroidered fabric in modern apparel.
Regular updates from the project will be posted here as they become available.