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| Hand-made woollen fabrics in Pakistan ('Shubinak'), AKRSP / Azfal, 2005 |
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| Country(ies) | Pakistan |
| Implementing agency(ies) | Aga Khan Foundation |
| Funding agency(ies) | SDC |
| Date completed | August 2005 |
| Geographic setting(s) | Rural |
| Sub-sector(s) | Textile & Apparel |
| Issues/challenges | The Aga Khan Rural support Programme has been working in very remote and challenging parts of north-western Pakistan to promote the locally-made woollen fabrics. In such contexts, it has traditionally been assumed that the private sector could play little role, since the transport and other costs are so high. |
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Description
This case study by Fatimah Azfal describes the various interventions that AKRSP developed to address lack of markets among rural women; it provides an instructive account of which elements worked, and which needed to be modified during implementation. In the end, those interventions that built on market dynamics had the greatest success.
Summary of results
A business was established to export the fabric to Australia; 700 rural women have received orders worth Rs 5.1 between June 2004 and August 2005. The Government of Pakistan has announced a major initiative to build on the success achieved by the project.
Services
Access to Raw Materials / Inputs, Branding & Labeling, Export Promotion, Facilitating Business to Business Linkages, International Standards, Marketing, Product Design/ Development, Quality Management Services, Technical Training, Trade Fairs
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