Common Mistakes in MA and How to Avoid Them, SEEP 2005
| Implementing agency(ies) | SEEP | |
|---|---|---|
| Funding agency(ies) | USAID | |
| Date completed | June 2005 | |
| Target Group(s) | Micro, Small | |
| Contact person(s) | Ms. Aly Miehlbradt |
- Description
This technical note describes the experience of 10 organizations around the world in conducting market assessments. These organizations tested innovative strategies for market research and piloted program interventions based on the results. They encountered difficulties and made mistakes during their market assessments. This technical note shares lessons learned from inadvertent mistakes that had the potential to significantly alter the utility of their market assessments and provides recommendations to other practitioners who want to avoid these same mistakes.
Common Mistakes in MA and How to Avoid Them, 2005 (185 KB)