Lessons learned using the Performance Measurement Framework, by McVay, 2000
Summary of results
The cases used in this study, which was originally commissioned by SEEP and funded by CARE International, include marketing programs volunteered by four SEEP members: Action for Enterprise in Haiti, ACDI/VOCA in Malawi, MART in India, and CARE in Egypt. Other marketing cases were drawn from papers presented at recent conferences in Zimbabwe (1998) and Brazil (1999), sponsored by the Committee of Donor Agencies for Small Enterprise Development (since renamed the Donor Committee for Enterprise Development [DCED]). The study uses the BDS Performance Measurement Framework to compile trends, lessons learned, and challenges facing BDS practitioners who help SMEs and smallholder farmers gain access to markets for their products and services. The findings hold implications for the market development paradigm.
Using the PMF for Marketing Programmes, by Mary McVay (pdf, 245 kB)